Gen-Z isn’t just watching—they're making bold, original content.

Their creative maximalism changes how brands should connect. Genuine, expressive content wins attention and trust.

Step 1: Collaborate with creators who defy norms. Step 2: Encourage expressive, imperfect storytelling. Step 3: Let go of polished, safe messaging.

Example: A fashion brand boosted engagement by spotlighting raw daily routines.

Checklist: scout bold creators, approve authenticity, amplify delivery.

Tip: Create a “wild ideas” briefing—not a script.