Your next influencer might be AI—but will your audience care? 1
AI influencers are emerging, offering scalable content creation. But real people still generate better engagement—and trust.
Step 1: Test AI influencers for recurring, scalable content. Step 2: Blend with human creators to maintain authenticity. Step 3: Be transparent about AI’s role.
Example: AI campaigns paired with human voices perform best.
Checklist: pilot AI, partner with humans, disclose, monitor.