Buttoned-up social content? That’s yesterday’s strategy. 

Bold, inconsistent content grabs attention—and ROI follows.  Social listening helps brands identify micro-viral trends before others. 

Step 1: Experiment with off-brand personas or creative styles.  Step 2: Monitor trending conversations live.  Step 3: Comment (10–99 chars) on creator posts within 24 hrs. 

Example: Brands replying early gain amplified comments and visibility. 

Checklist: plan creative tests, set up listening alerts, comment fast. 

Tip: Keep comments short, timely, and context-aware.