Doja Cat ate a lipstick at the VMAs—and everyone noticed.

The stunt was edible, unexpected, and brilliantly disruptive. It grabbed headlines because it was wildly memorable.

Step 1: Identify a playful brand twist that surprises. Step 2: Plan it with a creative props or reveal. Step 3: Ensure it's on-brand and share-worthy.

Example: A quirky campaign doubled social impressions in 24 hrs.

Checklist: ideate stunt → rehearse → launch at peak moment.

Tip: Blend boldness with brand wit—not just shock.