RushTok—TikTok’s latest campus obsession—just hit 5B views.

Students sharing day-to-day rush content connects like nothing else. Brands are sending products, co-creating culturally.

Step 1: Identify campus creators authentically in the moment. Step 2: Offer "rush-ready" items or themed sets. Step 3: Allow creators to showcase real stories.

– Example: A beauty brand gained outbreak reach via authentic unboxings. –

Checklist: find creators → send kits → repost real content.

Tip: Don’t script—let authenticity shine.

Capitalize on RushTok today—real stories, real engagement. Follow for more!