Snap is fighting doom-scroll fatigue—one happy snap at a time.

Their “Say It In a Snap” campaign highlights playful, joyful social moments. UGC and brand collabs bring warmth to feed culture.

Step 1: Launch a positive-themed UGC campaign. Step 2: Partner with fun, feel-good creators. Step 3: Promote it across stories, OOH, and digital.

Example: Brands increasing engagement by 25% with mood-based content.

Checklist: pick theme → invite content → showcase joy.

Tip: Keep tone light-hearted and authentic.