Yes, AI influencers are real—but do your audience care more about authenticity?
AI avatars—like “Tinsley”—offer consistency and scale for brands Yet human influencers deliver higher engagement and trust.
Step 1: Test AI avatars for routine or behind-the-scenes content. Step 2: Pair human influencers for emotional connection. Step 3: Clearly disclose AI use to maintain transparency.
Example: Campaigns combining AI and real creators perform best.
Checklist: pilot AI, include real voices, disclose usage.